WHAT IS INFORMATION DESIGN?
Information design is the practice of presenting information in a way that fosters efficient & effective understanding of it. Used most often in a graphic design context, it refers to displaying information effectively, rather than just attractively or for artistic expression.
We live in the aptly named, Information Age
We are inundated by information. It's impossible for decision-makers to comprehend everything they are being asked to and new information can seem overwhelming.
Information design aknowledges this reality and creates assets and strategies for breaking through.
ONE-PAGERS DON'T PASS BILLS, people DO.
But they can help you deliver the best information in the most compelling way possible. Whether you have an hour long meeting with stakeholders, 15 minutes with a legislator, 3 minutes to testify in front of a committee, or 30 seconds off the Senate floor, information design helps make the most of your time.
BEYOND PAPER, the DIGITAL assets driving advocacy
Technology is changing the lobbying industry. There are more ways to deploy your grassroots and deliver key content, and it all can happen in real-time. Digital content has incredible potential to reach legislators right where they sit.
Not every effort needs Its own twitter or website
Each effort has different challenges, opportunities, and set of circumstances. That's why every public affairs campaign looks different. The assets we create depend on the strategy we set together. It's more successful if I work with you, not for you. Some of the most Interesting projects are from organizations that aren't quite sure which direction to head but know they need a new approach. I can help you create a process for evaluating and planning strategies that will make the most impact, which includes input from your members, board, or grassroots to deliver the buy-in necessary for success.
one approach to information design
OA began working with an organization that wanted to lead the transformation of the disability-employment system. Changes were needed to accommodate a new federal law, comply with the Olmstead agreement, and Jensen settlement. It was quickly determined that forming a new 501c4 organization was the way to proceed.
We knew we needed a straightforward brand for such a complicated subject, but at the same time needed to provide enough details for skeptical and savvy providers, parents, and advocates who had detailed questions about how the changes would effect current practices.
We needed a website so we could communicate state-wide to as many providers and parents as possible. The website also allowed us to quickly sign-up other organizations as coalition members and provided a way for us to get the super-wonky stuff out to those seeking more explainiation.
Our simple circular royal blue logo was developed to invoke the stickers that were once prolific at the Capitol; organizations used to pack committees with their grassroots supporters, all wearing the same sticker with a clear message printed on them.
We settled on Special Education Graduates Work, because it was both what we believed, and what we were trying to achieve. It was an affirmation, almost therapeutic really, for anxious policy-makers, parents and providers who had been facing the uncertainty of systemic change being required by the feds.