WHAT IS INFORMATION DESIGN? 

 

Information design is the practice of presenting information in a way that fosters efficient & effective understanding of it. Used most often in a graphic design context, it refers to displaying information effectively, rather than just attractively or for artistic expression.

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We live in the aptly named, Information Age

 
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We are inundated by information. It's impossible for decision-makers to comprehend everything they are being asked to and new information can seem overwhelming.

Information design acknowledges this reality and creates assets and strategies for breaking through. 

 
 
 

ONE-PAGERS DON'T PASS BILLS, people DO.

 

But they can help you deliver the best information in the most compelling way possible. Whether you have an hour long meeting with stakeholders, 15 minutes with a legislator, 3 minutes to testify in front of a committee, or 30 seconds off the Senate floor, information design helps make the most of your time.

 

BEYOND PAPER, the DIGITAL assets driving advocacy

 

Technology is changing the lobbying industry. There are more ways to deploy your grassroots and deliver key content, and it all can happen in real-time. Digital content has incredible potential to reach legislators right where they sit. 

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Not every effort needs Its own twitter or website

 

Each effort has different challenges, opportunities, and set of circumstances. That's why every public affairs campaign looks different.

The assets we create depend on the strategy we set together. 

It's more successful if I work with you, not for you. 

Some of the most Interesting projects are from organizations that aren't quite sure which direction to head but know they need a new approach. I can help you create a process for evaluating and planning strategies that will make the most impact, which includes input from your members, board, or grassroots to deliver the buy-in necessary for success.